Lionel Messi Signs Deal With Fan Token Creator Socios.com For $20M

Socios.com introduced at present that it has struck a cope with world soccer icon Lionel Messi. The three-year deal price over $20 million will see Messi develop into the primary world ambassador for Socios.com.

Lionel Messi will participate in Socios.com World Cup promo campaigns

One among Lionel Messi’s first roles shall be as a part of a promotional marketing campaign by Socios.com for the upcoming World Cup in Qatar. Certainly, it could be exhausting to discover a higher determine to go such a marketing campaign than a footballer extensively thought to be probably the greatest gamers in historical past.

For these unaware, Socios.com is a platform on the Chiliz blockchain. In essence, Socios.com companions with main sports activities groups to create “fan tokens”. Fan Tokens from Socios.com give followers the facility to weigh in on choices of their favourite groups. As well as, these tokens enable followers to unlock a lot of  VIP rewards.

Previous to this landmark cope with Lionel Messi, Socios.com had scored a lot of main partnerships with world soccer golf equipment, NBA groups, and different sports activities franchises. One other related partnership was Socios.com being the official associate of the 2021 Ballon D’or. In reality, Lionel Messi gained that award, extending his document as a seven-time winner.

In a press release concerning the new partnership, Messi stated, “Followers should be acknowledged for his or her help. They deserve alternatives to affect the groups they love.” He adopted up by saying, I’m proud to affix Socios.com’s mission to create a extra linked and rewarding future for followers world wide.”