Nftnews Today MTV Announces New “Best Metaverse Performance” Award For VMAs

MTV has simply introduced a brand new class for the Video Music Awards (VMAs) – and it’s none aside from the “Greatest Metaverse Efficiency” class. The nominees embody worldwide acts equivalent to Ariana Grande, BTS and BLACKPINK, to call a couple of. The transfer got here after MTV realized that many artists are choosing a brand new channel – the metaverse – to attach with a worldwide viewers of followers.

About MTV’s new “Greatest Metaverse Efficiency” class

The six nominees are Ariana Grande, BLACKPINK, BTS, Charlie XCX, Justin Bieber and Twenty One Pilots. Up to now, it seems prefer it’s going to be a fandom battle royale between two of Ok-pop’s largest teams: BTS and BLACKPINK.

BTS are nominated for his or her YouTube ESCAPE2021 efficiency which featured Minecraft avatars of the BTS members. Alternatively, BLACKPINK is nominated for the group’s latest collaboration with PUBG Cell.

In line with an MTV spokesperson: “We noticed the chance to focus on and honour a number of the finest, most impactful executions of this — and have fun artists who’ve discovered inventive methods to make use of these areas — which led to the addition of ‘Greatest Metaverse Efficiency’ class this yr.”

What do trade specialists take into consideration this?

Dubit is likely one of the largest creators of musical experiences within the metaverse. The corporate constructed metaverse awards present events for the BRITs and Grammys in 2022, in addition to a live performance for one of many VMA-nominated artists. Roblox’s former music director Jon Vlassopulos just lately joined Dubit as a board member.

Matthew Warneford, CEO of Dubit, commented on the inclusion of metaverse performances in awards exhibits: “It’s implausible that MTV has acknowledged the explosion of musical metaverse experiences by giving them their very own VMAs class.”

He continued, “Whereas the pandemic might have accelerated the expansion of digital live shows partially out of necessity, it’s very clear we’re witnessing a everlasting shift. The metaverse, with its skill to offer huge, open experiences for anybody, wherever, is a perfect area to attach artists, followers, and types in ways in which have by no means been potential earlier than.”

The VMAs’ new “Greatest Metaverse Efficiency” follows the web3 initiatives undertaken by different awards ceremonies. Earlier this yr, the BRIT Awards dropped their first-ever NFT assortment. The Nation Music Affiliation (CMA) additionally launched a one-of-a-kind drop final yr to have fun the fifty fifth Annual CMA Awards. It’s secure to say that metaverse ventures like MTV’s will turn out to be much more widespread within the coming years.