Adele vs. Taylor Swift vs. Olivia Rodrigo: Who Dominated Pop Streaming in 2021?

We crunched some numbers to find out which album and artist received Spotify final yr.

There have been many resounding album releases in 2021, however few dominated the media headlines greater than these of three Pop heavyweights: Adele’s “30”, Taylor Swift’s “Crimson (Taylor’s Model)”, and Olivia Rodrigo’s “SOUR”. Each Olivia and Taylor scored Guinness world information, and Adele’s was the best-selling album in a number of classes.

However which launch introduced its creator essentially the most consideration by way of a rising Spotify fanbase? We appeared into the info to settle the dilemma as soon as and for all.

The info examined was as follows:

• what number of new Spotify followers every artist gained in two weeks following every launch (the encircling hype normally brings in new followers inside that point interval),
• we checked out spikes in month-to-month listeners after the discharge, and
• moreover checked out what number of notable social media mentions every artist received all year long, to see if the artists have followers amongst their friends (different artists and festivals).

The outcomes present Olivia Rodrigo beating seasoned trade veterans.

Olivia Rodrigo introduced essentially the most consideration to her profile, as she gained over 14M new month-to-month listeners and 969K new followers in simply two weeks. Her top-performing monitor was (and nonetheless is) “drivers licence”. It was clocking in virtually 800M every day streams on the time of album launch and has already amassed 1.2B streams to date.

Taylor Swift positioned second with equally unbelievable numbers. She gained 11.9M new month-to-month listeners and 759K new followers in two weeks. “All Too Nicely (10 Minute Model) (Taylor’s Model)” was streamed essentially the most, averaging 50M streams per day.

Adele got here in third. She gained 7.4M new month-to-month listeners and 694K new followers in two weeks. “Straightforward On Me” was streamed essentially the most, with 385M performs on the two-week mark.

All three artists have been talked about on social media by their friends and music festivals loads, with Taylor Swift essentially the most.

It’s fascinating to notice how completely different launch methods impression the streaming numbers. Adele’s largest leap corresponds to her saying the album and releasing the “Straightforward On Me” single, which means that she introduced within the majority of latest followers within the promotional interval. Taylor Swift launched two albums in 2021, so she was omnipresent all year long. Her releases have been positioned on a ton of Spotify playlists (her present attain surpasses 390M Spotify listeners), and the regular progress suggests she’s been efficiently changing listeners into followers alongside the best way. Olivia Rodrigo is the Pop newcomer of the yr not solely due to the trade awards received, but additionally as a result of her strategic releases (hit single first, album second) elevated her Spotify following 50 instances over in 2021.

For extra information insights akin to these, give Viberate analytics a go — the first 30 days are utterly free.

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