Bob Dylan goes meta as Sony and Universal partner with Snowcrash NFT platform

Solana-based nonfungible token (NFT) market Snowcrash has introduced that Sony Music and Common Music Group — the 2 largest music labels on this planet — have formally partnered with the upcoming platform.

The 2 music labels will launch Bob Dylan and Miles Davis NFT collections later this yr forward of wider integration with their rosters of artists. Jesse Dylan, who, most likely not coincidentally, is Bob Dylan’s son, is the co-founder of the Snowcrash market, which attracts its namesake from Neal Stephenson’s 1992 sci-fi novel that additionally invented the time period Metaverse.

Bob Dylan is a significant funding by each labels: UMG spent round $400 million on his tune catalog in 2020 whereas Sony purchased his recorded music rights for greater than $150 million final yr.

In a press release, Dylan, the youthful, stipulated that the present marketplace for NFTs is simply “the tip of the iceberg.” He opted for the Solana blockchain over the Ethereum community to launch the platform as a result of he believes it’s higher for the setting.

Snowcrash will compete with current Solana-based NFT marketplaces similar to MagicEden and Solanart, the 2 main exchanges by buying and selling quantity on the chain.

Dennis Kooker, Sony’s president of digital enterprise mentioned that Sony Music is working with Snowcrash to “develop a spread of alternatives for our recording artists with a deal with delivering accessible, user-friendly experiences for each creators and followers.”

Echoing this sentiment, Michael Nash, the chief vice chairman of Common Music, mentioned that “[NFTs] allow our artists and labels to advance their cultural affect on the forefront of innovation.”

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Snowcrash additionally has a three way partnership with cryptocurrency trade FTX and is a strategic companion of Solana Labs.

The music business has extra broadly taken a eager curiosity in NFTs as a strategy to additional monetize content material and create distinctive communities. Standard artists similar to Nas, Steve Aoki and Kings of Leon have every netted hundreds of thousands of {dollars} from NFT gross sales.

Associated: File label CEO explains how music NFTs are set to revolutionize the business

Sony and Common aren’t the primary main music labels to enterprise into the Web3 house, with Warner Music Group partnering with play-to-earn sport Splinterlands.

Oana Ruxandra, chief digital officer and government vice chairman of enterprise improvement at WMG mentioned that constructing customized tokenized video games allowed WMG to “unlock new income streams for our artists who’ve an curiosity within the house whereas elevating the position of fandom and group.”

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