On Thursday, iconic brick-and-mortar online game retailer GameStop announced a partnership with layer-2 nonfungible tokens, or NFTs, Ethereum (ETH) scaling resolution Immutable X to develop GameStop’s upcoming NFT market. GameStop will make the most of Immutable’s know-how for buying and selling and minting NFTs.
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— Immutable | $IMX (@Immutable) February 3, 2022
Immutable builders claim that the brand new NFT market will probably be 100% carbon impartial with no gasoline charges. As well as, each Immutable and GameStop will launch a $100 million grant program denominated in IMX tokens for NFT content material creators and tech builders. Though GameStop will obtain the rights to as much as $150 million IMX tokens upon engaging in sure enterprise milestones.
On the time of publication, the grant is barely obtainable to company entities and decentralized autonomous organizations growing video video games, Web3, metaverse, IT providers and digital manufacturers. The month prior, GameStop entered the NFT house by saying the hiring of over 20 new workers and teasing two upcoming partnerships with blockchain companies for NFT recreation improvement.
On social media, customers appeared lower than happy with the event, with @LouiePikmin2 writing:
“Wow, you guys will actually do something to remain in enterprise, together with investing closely right into a fad.”
In context, GameStop had dropped over 70% since all-time highs final January, when it was the goal of a Reddit-fueled short-squeeze. The decay of its inventory momentum has created a neighborhood of less-than-happy buyers.
As well as, customers seem like disgruntled that Loopring, an ETH token challenge designed for powering decentralized cryptocurrency exchanges, was not included within the announcement regardless of prior negotiations with GameStop. Nevertheless, in a Securities and Alternate Fee submitting the identical day, GameStop disclosed that Loopring remains to be concerned within the NFT market, with the corporate stating:
“GameStop won’t combine any blockchain protocol aside from Ethereum Layer 1 and Loopring into their NFT market with out first having built-in Immutable.”