Hip Hop giant Death Row records releases curated NFT drop on NFT






New York, NY (November 22, 2021) Demise Row Information has collaborated with NFT for a curated NFT assortment in celebration of the enduring label’s thirtieth anniversary this 12 months. The seven unique NFTs can be found tomorrow on design is impressed by the groundbreaking 1993 album, Doggystyle, marking its unique November 23 launch with a double-vinyl reissue of the file out tomorrow.

Three of the NFTs have been creatively pushed by Flux88’s Associate and Inventive Director, Kevin Briones. The NFT’s will embody music from the Doggystyle featured on Bitcoin Inmate (“Homicide Was The Case”), Ethereum Inmate (“Tha Shiznit“) and Crypto Coin (“Tha Shiznit“). Kevin brings over 20 years of business expertise in sports activities leisure and reside occasion presentation. His ardour for illustration has earned him credit beneath Marvel and Higher Deck.

4 of the NFTs are an official collaboration with TillaVision that includes Lil Bitcoin together with 10800 Gold Version, 10800 Platinum Version, The Boss Gold Version and The Boss Platinum Version designs. Every NFT contains an audiobed instrumental from “Gin N Juice,” featured on the Doggystyle albumIn March, TillaVision first made headlines because the world’s first artist to debut through NFT. Lil Bitcoin would later launch a number of NFTs, together with a 50-piece “Lil Bitcoins” drop that netted over $80k in preliminary gross sales and a high-profile collaboration with King of Manhattan.

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“Demise Row is a West Coast hip-hop establishment,” stated Government Vice President and International Head of NFT Joe Conyers III. “As a fan of the music and somebody who grew up in California within the ’90s, I’m excited to work with such an iconic, culture-defining label.”

Demise Row

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Demise Row Information, now owned by MNRK Music Group, was shaped in 1991 and was a pioneer in altering the course of music. The hip hop label as soon as owned and operated by Dr. Dre and Marion “Suge” Knight was instrumental in revolutionizing rap music that maintains relevance to this present day. Demise Row Information artists proceed to stay as important and influential as they did whereas making historical past within the Nineties.

The label stands as one essentially the most profitable tales in music historical past with 36.5m+ albums offered worldwide plus file breaking, RIAA multi-platinum licensed albums together with 2Pac’s All Eyez on Me, Till the Finish of Time, Don Killuminati, Higher Dayz, Doggstyle and The Doggfather. The Los Angeles label celebrated their thirtieth anniversary this 12 months with the launch of ‘Death Row Experience’, a digital retrospective exhibiting the story of the label’s rise and their legendary artists together with 30 easter eggs, NFTs, uncommon collectibles and extra.

As well as, the label re-released the 21-track Above the Rim soundtrack alongside the HOOPS digital basketball recreation and SLAM co-branded restricted version merchandise. For extra data, please go to

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Flux88 is a artistic studio with core competencies in NFT creation/curation, digital immersive environments, video manufacturing and avatar/character creation. Since launching in April, they’ve created immersive 3-D experiences for Demise Row Information and Younger Thug and NFTs for legends within the sports activities and music fields together with broadcasting legend Vin Scully, hockey hall-of-famers Bryan Trottier and Dennis Potvin, and Demise Row Information. They just lately introduced their first artistic property within the type of the avatar musician, MiaAF.


TillaVision is the digital artist behind Lil Bitcoin and some of the buzzed about NFT creators in 2021. Go to Lil Bitcoin and the Crypto Cash Information household on the Crypto Money Mansion for extra data. He beforehand partnered with Flux88 on the Demise Row Expertise and Younger Thug digital environments in addition to the Demise Row 2091 NFT. Tilla was additionally the designer for the WorldStar Hip Hop NFT that offered for 1 / 4 million {dollars} and has achieved AR movies for Pop Smoke, Nas, Cardi B, DJ Khaled, The Sport and a whole lot of different heavy hitters within the hip hop world. NFT NFT is a rigorously curated platform for gathering and buying and selling non-fungible tokens by creators, celebrities and types from the worlds of artwork, design, leisure, sports activities and trend — together with the Aston Martin Method One Crew, Boy George, Gareth Bale, Heavy Metallic Journal, Lega Serie A, Lionel Richie, Mr. Brainwash and Snoop Dogg, amongst many different high-profile artists and shoppers. NFT was based on a precept of sustainability, with artworks minted utilizing a proof-of-stake mannequin, and is powered by — which has committed to changing into carbon damaging. Extra data is obtainable at Comply with NFT on Twitter and Instagram: @cryptocomnft.

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Connect with Death Row Records

For extra data, please contact:

Jeff Kilgour | The Syndicate | [email protected] | 917.678.4420

Arielle Aslanyan | The Syndicate | [email protected] | 201.864.0900 ext. 247

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