Just did it: Nike enters the metaverse game following RTFKT acquisition
Sportswear producer Nike introduced the acquisition of digital sneakers and collectibles model RTFKT. Nike turns into the most important U.S.-based athletic merchandise producer by means of this partnership to hitch the metaverse bandwagon.
A Cointelegraph report from Nov. 02 highlighted Nike’s submission of requests for patenting the phrases — namesake, swoosh emblem and simply do it — to be used on-line and in on-line digital worlds.” The submitting was accompanied by two new job postings for digital materials designers, signaling the corporate’s intent to enter the metaverse.
Nonetheless, the brand new RTFKT acquisition confirms Nike’s curiosity in delving into the metaverse ecosystem:
RTFKT is now part of the NIKE, Inc. household. pic.twitter.com/5egNk9d8wA
— RTFKT Studios (@RTFKTstudios) December 13, 2021
According to Nike, buying RTFKT will assist the corporate “ship next-generation collectibles that merge tradition and gaming.” John Donahoe, the president and CEO of Nike believes that the transfer helps speed up Nike’s digital transformation efforts:
“Our plan is to spend money on the RTFKT model, serve and develop their revolutionary and artistic neighborhood and prolong Nike’s digital footprint and capabilities.”
Supporting this imaginative and prescient, RTFKT co-founder Benoit Pagotto mentioned that “we’re excited to develop our model which was absolutely fashioned within the metaverse.”
Associated: Adidas enters the Metaverse with NFT partnerships
On the opposite aspect of the world, German sportswear producer Adidas introduced getting into the metaverse after partnering with nonfungible token (NFT) corporations, together with Bored Ape Yacht Membership, gmoney NFT and PUNKS Comedian.
At present we leap Into The Metaverse with @BoredApeYC, @gmoneyNFT & @punkscomic.
It’s time to enter a world of limitless potentialities.https://t.co/LmgtrRn20c pic.twitter.com/40kU8tayrS
— adidas Originals (@adidasoriginals) December 2, 2021
As Cointelegraph identified, an article on the Adidas cell app mentioned:
“The Metaverse is the place anybody can categorical their most unique concepts and be their most genuine selves, in no matter type they may take. And due to the blockchain [and NFTs], these pioneers can personal a bit of what they create.”
Meta, who has additionally not too long ago rebranded itself from Fb, welcomed Adidas’ entry because it said “We will not wait to see Adidas within the metaverse.”
