K-Pop’s YG Entertainment x Binance Partner To Increase Fan Interaction

Heads up, Kpop Followers! YG Leisure is working with Binance to launch NFT-backed “stylish makes an attempt” to work together with followers. The corporate that gave us world Hallyu icons Massive Bang, 2NE1 and Blackpink operates a file label, expertise company and a live performance manufacturing firm beneath its umbrella. So expectations are excessive from the fanbase of the artists and celebrities beneath its wing.

YG Leisure’s NFT Transfer

By way of this partnership, the 2 firms might be collaborating on completely different blockchain initiatives. This additionally signifies that the South Korean multinational leisure company is doubling down on its Metaverse and NFT efforts. By way of position, YG Entertainment will present content material and property whereas Binance will develop the house and infrastructure for his or her future initiatives. 

YG CEO Bo Kyung Hwang stated, “collaboration with Binance has supplied a chance for YG to safe royalties and enterprise alternatives for uncommon and beneficial content material. We additionally hope that it might additional strengthen the bond between followers and artists. As a Kpop chief, we plan to steadily construct an progressive and eco-friendly NFT ecosystem.”

In 2021, NFTs made accumulating digitally attractive. Then again, Kpop followers are identified for accumulating merchandise of their idols. It’s a part of the fan expertise, so to say. It grew much more throughout the pandemic as a result of artists couldn’t go on tour. So there’s an enormous addressable marketplace for YG Leisure’s NFT Collectibles and Metaverse experiences.

Binance NFT World Head Helen Hai is assured that this partnership will lead to a “sturdy cooperative relationship.”