Iconic American restaurant chain McDonald’s appears like it’s getting ready to make a transfer into the metaverse by registering for 10 logos within the digital house.
Josh Gerben, trademark legal professional and founding father of Gerben Mental Property, tweeted on Wednesday that McDonald’s submitted a trademark software on Friday, together with plans for “a digital restaurant that includes precise and digital items” and “working a digital restaurant that includes residence supply.”
Based mostly on the applying, the restaurant chain will have the ability to present “downloadable multimedia recordsdata” for paintings, audio and video recordsdata, and nonfungible tokens (NFT).
McDonald’s additionally included its McCafe model within the metaverse trademark software. The model could be prepared to supply leisure providers “specifically, offering on-line precise and digital live shows and different digital occasions.” Might McCafe develop into the brand new branded digital vacation spot to catch a sponsored live performance from one in all your favourite acts?
McDonald’s could be competing towards different rising digital live performance organizers reminiscent of Animal Concert events. Such live shows eradicate geographical obstacles which have prevented followers from seeing their favourite acts carry out and in addition vastly scale back the price of touring.
The golden arches be a part of bakery and cafe chain Panera Bread in an effort to maneuver its model into the metaverse. Panera Bread submitted the same trademark software on Feb. 3 for a digital restaurant and cafe chain known as Paneraverse.
Its plans additionally embrace downloadable content material, NFTs, digital meals and beverage objects, and digital amenities the place customers can congregate.
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Gerben told Forbes on Wednesday, “I feel you’re going to see each model that you can imagine make these filings throughout the subsequent 12 months,” including:
“I don’t assume anybody needs to be the following Blockbuster and simply fully ignore a brand new expertise that’s coming.”
The common time for america Patent and Trademark Workplace to overview an software for a trademark is about 9 and a half months, however Gerben believes that neither McDonald’s nor Panera Bread could have any hassle gaining approval for his or her logos.