Sports activities betting web site, DraftKings has partnered with UFC to launch an interactive NFT assortment. Releasing as a part of its soccer “Reignmakers” collection, the DraftKings UFC NFTs will permit followers to construct collections of UFC fighters to take part in fantasy sports activities. Let’s take a deep dive into the DraftKings UFC assortment.
Concerning the DraftKings UFC assortment
In line with a press release, the preliminary UFC NFTs will drop as DraftKings’ “Heatwave Assortment”. The platform will base the NFTs on this summer time’s UFC occasions schedule. It can start with the July 2nd match between Israel Adesanya and Jared Cannonier.
All in all, the partnership provides DraftKings entry to fighter IP from over 500 totally different lively UFC athletes. In addition to, the NFT holders will obtain perks together with entry to “particular” each day fantasy contests. What’s extra, followers can take part in these contests for an opportunity to win money, customized merch, and extra.
“UFC has been an amazing collaborator over time,” stated Beth Beiriger, SVP of Product Operations for DraftKings Market. “Struggle followers are already among the many most engaged audiences, and we see these immersive applied sciences as bolstering the distinctive sports activities leisure ecosystem we offer for customers whereas additionally rewarding their plain ardour.”
At present, DraftKings is growing the unique Reignmakers UFC sport. As soon as launched, it would have options resembling missions, achievements, level-ups, and leaderboards.
A digital sports activities leisure and gaming firm, DraftKings’ merchandise vary from each day fantasy to regulated gaming and digital media. Launched in 2012, the corporate affords sports activities betting and gaming applied sciences. Later, in 2021, the corporate launched DraftKings Market, a digital collectibles market for curated NFT drops.
Because the world’s main blended martial arts organisation (MMA), UFC’s partnership with DraftKings will assist join followers with their favorite athletes. Beforehand, UFC launched NFTs with Dapper Labs.