Nonfungible token- (NFT)-friendly rap icons Eminem and Snoop Dogg might be performing at MTV’s Video Music Awards (VMAs) collectively on Sunday in a efficiency impressed by the Otherside metaverse and Bored Ape Yacht Membership (BAYC) NFTs.
The Otherside is a collaboration venture between Yuga Labs’ BAYC and NFT funding and gaming large Animoca Manufacturers.
Partnering with Otherside creator Yuga Labs, the worldwide rap icons might be giving some main mainstream publicity to Otherside by remodeling the VMAs stage into its fashion for his or her newest collaborative single From the D 2 the LBC. Particular particulars of the efficiency are sparse at this stage, nonetheless.
In what seems to be a sign to the music business that metaverse performances deserve extra recognition, the VMAs have additionally added a “Finest Metaverse Efficiency” class to its annual awards. Nominees for the award embody Justin Bieber, Rift Tour (that includes Ariana Grande) and Twenty One Pilots.
— Snoop Dogg (@SnoopDogg) August 25, 2022
The VMAs could also be hoping that in embracing the Metaverse, they’ll be capable of reinflate their flagging viewership numbers. After peaking at 12.4 million viewers in 2011, the awards have seen a gentle decline in viewers, with the 900,000 that tuned in stay to observe the awards on MTV representing the eigt 12 months in a row that viewership has decreased.
The one marks the primary collaboration between the 2 artists in 20 years, with the duo up for the “Finest Hip Hop” award. Each Eminem and Snoop Dogg are hodlers of BAYC NFTs, and the music’s music video closely features content material from the NFT assortment. Snoop Dogg has additionally not too long ago featured in an EDM single called BAYC by Esther Anaya in an animated video of Bored Apes and different NFTs.
Eminem bought a hip-hop-clothed Bored Ape on Dec. 31 for 123.45 Ether (ETH) and in addition has a group of 28 different NFTs below the title Shady_Holdings. Snoop Canine is a way more avid participant throughout the NFT house, with a partnership between him and The Sandbox resulting in The Doggies assortment of NFTs, in addition to shopping for a Bored Ape on Dec. 22.
The Otherside and its Voyagers
The Otherside is a gamified interoperable metaverse at present in beta growth. The platform presents Otherdeed NFTs to symbolize digital possession of land plots within the BAYC-affiliated digital world, with Otherdeed homeowners being known as Voyagers.
According to the lite paper, “Otherside will assist interoperability sooner or later, giving Voyagers an opportunity to carry their very own exterior collections and NFTs to life inside our metaverse.”
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According to knowledge from CryptoSlam, gross sales of Otherdeed NFTs have topped $1 billion so far, with $23.5 million of quantity coming over the previous 30 days. Demand can also be fairly excessive for the top-tier NFTs within the assortment, with one plot having sold for as a lot as 333.33 ETH (at present valued at $565,289) 4 months in the past.
The Otherside allowed customers into its metaverse for the primary time on July 16, with 4500 customers in a position to soar in and expertise the digital world. Solely Voyagers and chosen third-party builders had been in a position to take part, and the journey appears to have been an awesome success primarily based on tweets from its supporters.
— chicken-nugget.eth (@CHICCEN_NUGGET) July 17, 2022
The journalist is a writer and digital nomad. Loves thinking, learning, and writing about all things Web3, particularly its impact on major creative industries.