Nftnews Today Grace Gaustad Inspires Metaverse Makeup Brand: BAKEUP

BAKEUP by Jo Baker is a brand new digital magnificence model highlighting make-up’s potential to specific one’s individuality. The model is a results of the creative visions of two artists, one from the world of magnificence, Jo Baker, and one from music, Grace Gaustad. Collectively, they’re creating digital make-up seems to be that may be worn, collected, traded and bought within the metaverse.

grace gaustad bakeup
Grace Gaustad impressed a digital-first magnificence model that transcends the which means of make-up.
Credit score: Leigh Keily


BAKEUP is a digital-first model that pushes the boundaries of self-expression and sweetness. Its imaginative and prescient is to convey a brand new perspective to magnificence, designed to exist in a number of realities. Its first limited-edition product, the Disco Veil eye elaborations, is ready to be launched as an NFT, an AR wearable filter on Snapchat and Instagram, in addition to a bodily product.

BAKEUP has additionally joined forces with DAZ 3D, the creators of the Non-Fungible Individuals (NFP) NFT assortment. Collectively, they are going to be creating digital make-up seems to be that redefine the which means of make-up. DAZ 3D has already made a reputation for itself after creating NFTs for main manufacturers like Coca-Cola and Warner Brothers. Due to this fact, this collaboration will definitely proceed to push ahead the BAKEUP model, which is launching on the heels of Grace Gaustad’s second album PILLBX.

Concerning the Grace Gaustad & Jo Baker collaboration

Greater than only a musical artist, Grace makes use of make-up as a type of self-expression. After giving make-up artist Jo Baker a lookbook together with her personal music-inspired make-up concepts, Grace labored with Jo to convey her imaginative and prescient to life. On account of this inventive collaboration, the 2 launched into a storytelling journey, powered by make-up and music. Jo Baker and Grace Gaustad will probably be launching the fruits of their collaboration this Fall.

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