Cementing its metaverse presence, Italian vogue home, Gucci has launched a brand new Gucci City in Roblox. The “persistent digital area” will function an interactive hub with mini-games, a digital retailer, and even a restaurant. The initiative comes on the heels of a number of different metaverse experiences from the model, together with a Gucci Backyard which it launched final 12 months. So what’s the Gucci City in Roblox?
What’s the Gucci City in Roblox?
Gucci City in Roblox encompasses a central backyard that connects to different areas within the city. Customers can play mini-games, go to a restaurant, or buy Gucci attire from a digital retailer for his or her avatars. Apparently, digital clothes are made utilizing Roblox’s new “layered clothes” tech.
Among the Gucci-inspired video games at Mini Sport Heights embrace Tile Takeover and Flashlight Tag. Alternatively, gamers also can go to Inventive Nook to benefit from the works of visiting artists. What’s extra, they will even make their very own artwork right here. Moreover, on the exhibition area known as Vault Plaza, gamers can uncover a curation of classic Gucci gadgets in addition to items from different manufacturers.
“The place to begin when designing the expertise has at all times been the neighborhood,” Nicolas Oudinot, Gucci’s EVP of recent companies, instructed The Verge. “True to this, we envision the long run developments as an open dialogue between Gucci and the recurring guests.”
About Gucci and the metaverse
Gucci first launched a Gucci-themed immersive expertise, known as Gucci Backyard in Roblox in Might 2021. Reportedly, the area drew in additional than 20 million gamers final 12 months, though it was open just for two weeks.
Gucci expects its newest Gucci City in Roblox to develop steadily over time. As Gucci expands its metaverse presence, we are able to possible count on extra manufacturers to observe swimsuit.
The journalist is a writer and digital nomad. Loves thinking, learning, and writing about all things Web3, particularly its impact on major creative industries.