The inclusive crypto ecosystem has turn into dwelling to quite a few A-list celebrities over time — primarily pushed by the nonfungible tokens (NFT) hype of 2021. Nonetheless, regardless of the extended bear market and an evident dip in cryptocurrency costs, celebrities proceed to pour in assist for the crypto market.
Over the previous 12 months, celebrities have began exploring sub-ecosystems past NFTs, attempting to diversify their presence throughout buying and selling, gaming and different funding avenues. On this mild, right here’s an outline of a number of the most influential celebrities that obtained into crypto over the previous 12 months and the way well-prepared they’re for the following bull run.
Connor McGregor companions with Tiger.Commerce
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UFC famous person Connor McGregor, one of many highest-paid athletes, not too long ago partnered with Tiger.Commerce, a crypto buying and selling app. Part of the deal includes McGregor that includes in an in-house recreation that customers can play to win unique prizes.
— Conor McGregor (@TheNotoriousMMA) September 12, 2022
Previous to signing as an envoy for Tiger.Commerce, McGregor’s involvement in crypto has been oblique through UFC partnerships with Crypto.com, whereby bonuses had been paid to the fighters in cryptocurrencies.
The latest recreation launch, whereas well-received by followers for its graphics and prizes, was additionally topic to criticism associated to the shortage of story. Not like nearly all of prime UFC fighters, McGregor has not linked his identify with now-defunct NFT initiatives and continues to keep up secrecy round his funding selections in cryptocurrency.
Eminem purchases Bored Ape NFT for $460,000
Marshall Mathers, aka Eminem, is among the uncommon celebrities to make headlines for investing in NFT somewhat than attempting to promote their collections. The fifteen-time Grammy winner bought Bored Ape ‘EminApe’ NFT for $460,000, which depicts a gold chain necklace and khaki military cap that Eminem wears in actual life.
Eminem’s reference to crypto dates again to 2018, when the rapper talked about Bitcoin (BTC) in his newly launched album Kamikaze. Nonetheless, the next NFT buy established his curiosity in crypto investments. In June 2022, Eminem launched a Bored Ape Yacht Membership (BAYC) NFT-themed music video that includes rap legend and fellow crypto fanatic Snoop Dogg.
Whereas Eminem hasn’t publicly shared affinity towards any specific crypto asset for investments, the rapper continues to collaborate with BAYC for reside performances.
Maria Sharapova turned a strategic investor in Moonpay
Tennis legend Maria Sharapova, together with different A-list celebrities corresponding to Gal Gadot, Bruce Willis and Justin Beiber, invested in crypto cost answer, Moonpay. The corporate revealed that greater than 60 public figures and celebrities within the music, sports activities, media and leisure industries joined fingers to take a position $87 million in a Sequence A funding from November 2021.
Excited to remodel the best way creatives, artists & athletes strategy
⚖️Mental property administration
With the assistance of our new strategic buyers. pic.twitter.com/sfeH1Hhibh
— MoonPay (@moonpay) April 13, 2022
The funding marked Sharapova’s entry into the crypto world. Nonetheless, the famous person is but to disclose her plans for investments in crypto belongings.
Snoop Dogg: The face of Web3 and NFTs
Snoop Dogg place as an OG stands true on the planet of crypto contemplating his proactive involvement within the house for a few years. Snoop’s first interplay with the crypto group began off with him warning towards impersonators advertising and marketing pretend Snoop Dogg-branded tokens and NFTs.
After buying information in regards to the business, the rapper collaborated with quite a few crypto initiatives, together with crypto exchanges, Web3, video games, and NFTs, successfully catalyzing the mainstream adoption of crypto.
— Meals Fighters Universe | MINTING NOW (@FoodFightersU) June 3, 2022
Most not too long ago, Snoop Dogg introduced the launch of a brand new restaurant in Los Angeles impressed by BAYC NFTs, named Bored and Hungry. Regardless of the dimming down of the hype round NFTs, the smoke king continues to indicate love for the ecosystem.
Floyd Mayweather makes a crypto comeback
Legendary boxing champion Floyd Mayweather marked his entry into the cryptoverse in 2018, selling a high-profile crypto rip-off known as Centra Tech. Authorized implications of selling unvetted crypto initiatives required Mayweather and co-promoter DJ Khaled to pay fines of $600,000 and $150,000, respectively.
After many months of arduous work
I’m launching my new NFT Undertaking @mayweverse⁰
The gathering could have 5,000 NFTs (5 totally different NFTs playing cards of 1,000 every).
Every card has a distinct rarity, utilities & prizes.
Extra data on the roadmap will likely be introduced quickly.
Keep Tuned pic.twitter.com/SxZ916p0HP
— Floyd Mayweather (@FloydMayweather) March 21, 2022
Studying from his earlier errors, Mayweather launched a brand new NFT undertaking Mayweverse — consisting of a group of 5,000 NFTs. The boxer’s monitor file in being concerned with initiatives which have rug-pulled buyers has left his followers and most of the people with combined emotions in regards to the new crypto undertaking.
Matt Damon opts for philanthropy through crypto donations
Hollywood famous person Matt Damon acquired $1 million in donations from crypto alternate Crypto.com for Water.org, a clean-water initiative co-founded by Damon and Gary White in 2009. As a part of the deal, Crypto.com advisable its consumer base chip in for the trigger.
Though Damon hasn’t disclosed his crypto investments, his participation in a Cypto.com commercial attracted criticism from a majority of the crypto group. Buyers retaliated towards Damon’s suggestion of “Fortune favors the courageous” because the bear market resulted in large losses throughout the business.
Associated: Celeb NFT manufacturers: How celebrities can advance the NFT house
Going towards the rising pattern of celebrity-backed NFT initiatives, shopper watchdog group Fact in Promoting (TINA.org) known as out 19 celebrities selling NFTs with out disclosing their connection to the initiatives.
The non-profit shopper advocacy firm revealed its intent to research celebrities that promote “misleading” crypto investments. The web site states:
“The promoter typically fails to reveal materials connection to the endorsed NFT firm.”
Responding to TINA.org’s letters associated to the promotion of NFTs on their social media accounts with out disclosing their connection to the initiatives, Justin Bieber’s authorized workforce responded by denying any wrongdoing. Nonetheless, the workforce confirmed to replace the posts on social media.
The journalist is a writer and digital nomad. Loves thinking, learning, and writing about all things Web3, particularly its impact on major creative industries.