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Nftnews Today KIA America Launches NFTs with QR Code Project

Car firm KIA America is launching NFTs as a part of the advertising and marketing marketing campaign for its model new 2023 KIA Soul. The 30-second spot options NFTs as expertise and incorporates a singular QR code embedded into the inventive. Undoubtedly, having such a preferred vehicle model embrace NFTs cements NFTs’ place as a advertising and marketing in addition to a branding software.

kia america
The 2023 KIA Soul advertising and marketing marketing campaign contains NFTs on two fronts!

In regards to the new KIA America NFTs

In complete, there are 10,100 KIA America-themed NFTs, powered by the Candy NFT platform. Viewers who watch the advert merely have to scan the QR code with their smartphone to acquire one in all these NFTs.

The advertising and marketing marketing campaign, titled “Constructed for Whoever You Are”, features a 30-second spot that options NFT characters. It follows three of the most well-liked DASK NFT characters as they hop in a brand new 2023 Kia Soul.

The NFTs are a part of the Useless Military Skeleton Klub (DASK) NFT assortment – which incorporates greater than 150 hand-drawn traits. It’s also essential to notice that the ten,100 KIA America NFTs draw inspiration from each the brand new KIA Soul 2023 and the DASK NFTs featured within the advert.

Russel Wagner, KIA America’s Vice President of Advertising and marketing, commented: “The Soul is as individualistic because the NFTs are. As a model, Kia is at all times innovating to remain on the reducing fringe of the place the market is headed.”

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The car firm’s web3 journey up to now

That is removed from KIA America’s first web3 enterprise. Earlier this 12 months, Candy partnered with KIA America for an NFT launch like no different. This NFT featured the “Robo-Canine” from KIA’s Tremendous Bowl advert spot, transformed into an NFT. It was the primary nationwide TV business to incorporate NFTs, additional bridging the hole between conventional media and web3.


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