The French clothes firm Lacoste has simply launched its first NFT challenge referred to as “Undw3”, pronounced “underwater.” The NFT assortment options a picture of a crocodile, which connects the model’s iconic crocodile image to web3.
In regards to the Undw3 NFT assortment
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The crocodile NFT assortment, restricted to 11,212 items, refers back to the iconic Lacoste Polo shirt L1212. Lacoste’s chief model officer Catherine Spindler commented on the corporate’s web3 enterprise: “UNDW3 attests to our need to accompany the phenomenon of decentralisation pushed by Web3 and bears witness to our ambitions on this space in addition to the facility of our model: to deliver collectively our communities and join cultures across the crocodile.” Moreover, Spindler talked about how the NFT assortment is “a real rallying signal all through the world” and proposes an “experiential, interactive and co-creative” Lacoste universe.
Lacoste & web3
With the discharge of its NFT challenge Undw3, Lacoste goals to bridge the bodily and digital realms of retail. On Twitter, the model commented that holders can have a say within the model’s future by shopping for the brand new NFT. Due to this fact, along with proudly owning an uber-cool NFT, Undw3 holders will be part of an unique Lacoste fan neighborhood and have entry to bodily and digital advantages.
It’s protected to say that Undw3 has already proved profitable. The primary drop, which passed off on 14 June, is already offered out. What’s extra, the clothing brand’s DAO already has 8577 members. Due to this fact, we will safely assume that Undw3 is simply the beginning of Lacoste’s ventures in web3!
The journalist is a writer and digital nomad. Loves thinking, learning, and writing about all things Web3, particularly its impact on major creative industries.