The newest installment of the Johnnie Walker collaboration with Blockbar.com and Vayner3 (the web3 consultancy agency by Gary Vaynerchuk) is lastly right here. DIAGEO, the corporate behind the well-known scotch whiskey, has introduced the brand new NFT version to the excellent Johnnie Walker Blue Label Ghost and Uncommon sequence. Formally, the Johnnie Walker Blue Label Ghost and Uncommon Port Dundas, the NFTs are solely accessible on BlockBar.com, the NFT market for wine and spirits from September ninth, for $775 (approx. 0.49 ETH).
There are 75 restricted version Ghost and Uncommon Port Dundas Grasp Units. These grasp units have wonderful utility, reminiscent of a bodily bottle, unbelievable artwork, and far more.
The Johnnie Walker NFT assortment continues to develop!
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That is the fifth installment within the Johnnie Walker Blue Label Ghost and Uncommon sequence and the second NFT launch. The brand new assortment showcases the character of the excellent and uncommon whiskies at one of many world’s most well-known grain distilleries, the Glasgow “ghost” distillery of Port Dundas.
The historic distillery, positioned on the Forth and Clyde Canal banks, was inbuilt 1811. It was the beating coronary heart of the Johnnie Walker model. They shipped the well-known drink from right here, internationally, for nearly 200 years earlier than it closed in 2010.
Personal a style of historical past with distinctive Jonnie Walker NFTs
The 75 Johnnie Walker grasp set NFTs are a wonderful alternative for whiskey lovers worldwide to get their palms on a person, great-tasting restricted version bottle.
The bottles use invaluable “ghost” whiskies from lengthy closes distilleries. This and different uncommon expressions from the excellent reserves that go into the well-known Johnnie Walker Blue Label spirit make up the center of the brand new mix.
One other factor that makes the brand new Johnnie Walker whiskey NFTs so outstanding is the crew behind them. The brand new Whiskey is the primary launch by famend Johnnie Walker Grasp Blender Emma Walker.
“Sophie Kelly, Senior Vice President of Whiskies, DIAGEO North America, mentioned, “As a pacesetter in whisky innovation and a champion of collective progress, Johnnie Walker will proceed to foster significant relationships with customers by championing the creators and neighborhood leaders in Web3. Keep tuned for extra thrilling collaborations on the horizon.”
The NFTs are additionally a murals!
The grasp units include a digital NFT by award-winning generative AI artist and photographer Ivona Tau. She makes use of inspiration from the supply of life and the power of nature, water. Every NFT is fully totally different and simply as valuable because the Whiskey itself.
Ivona Tau says: “It’s unbelievable to see world manufacturers like Johnnie Walker investing in digital creators to carry visibility to our work. I’m proud to have had the chance to collaborate with Johnnie Walker and share my inventive imaginative and prescient of this limited-edition whisky launch with communities in Web3.”
Wonderful utility of the Johnnie Walker NFTs
The Ghost and Uncommon Port Dundas Grasp Units function a redeemable bodily 1L bottle signed by Emma Walker and a corresponding NFT bottle. There may be additionally a digital NFT digital artwork piece by Ivona Tau. Furthermore, holders will get entry to the subsequent DIAGEO launch on BlockBar.com.
Moreover, Johnnie Walker NFT holders will get entry to unique digital storytelling experiences with Emma Walker and Ivona Tau. Right here, they may share the inspiration for the alternatives on this wonderful undertaking.
NFTs will create alternatives for girls!
Girls are on the coronary heart of the brand new Johnnie Walker NFTs. Johnnie Walker desires to create extra alternatives for girls worldwide to honor Emma Walker’s and Ivona Tau’s achievements. To make this a actuality, they’ve teamed up with a long-term accomplice, IFundWomenm, to award enterprise grants to girls.
“We’re delighted Johnnie Walker has chosen to accomplice with BlockBar once more to launch its Johnnie Walker Blue Label Ghost and Uncommon Port Dundas. We’re democratizing entry to the world’s most iconic whisky model for everybody, wherever on this planet, to take part,” says Dov Falic, BlockBar co-founder & CEO. “One in every of our missions at BlockBar is to assist girls in wine, spirits, and web3, so we’re delighted to assist IFundWomen via this collaboration.”
Lastly, don’t neglect that the 75 Johnnie Walker NFTs with accompanying bodily bottles go on sale on September 9th. For $775 (approx. 0.49 ETH), you possibly can personal an distinctive bottle of Whiskey. Put it aside for a special day, or share it with your mates. Both approach, you’ll love the wonderful style of this uncommon and distinctive drink.
The journalist is a writer and digital nomad. Loves thinking, learning, and writing about all things Web3, particularly its impact on major creative industries.