Nftnews Today Ubisoft cools off on NFTs and blockchain, says it’s in ‘research mode’
Yves Guillemot, the CEO of French gaming large Ubisoft, seems to have cooled the rhetoric behind the corporate’s nonfungible token (NFT) gaming challenge Quartz, noting in a current interview that it was merely in “analysis mode” regarding Web3 tech integrations.
It’s a comparatively totally different take from different Ubisoft execs up to now, together with chief monetary officer Frédérick Duguet who in October acknowledged that blockchain integrations will allow customers to personal and earn content material and the agency needs to “be one of many key gamers right here.”
Throughout a Saturday interview with gamesindustry.biz, Guillemot seems to be strolling a few of these feedback again, emphasizing that at this stage, Ubisoft is primarily seeking to uncover how NFTs will be utilized to video games and whether or not they’ll profit avid gamers or not.
“We’re very a lot on cloud, on the brand new technology of voxels, and we’re all of the Web3 capabilities. We examined a couple of issues just lately which might be giving us extra info on how it may be used and what we should always do within the universe of video video games,” he stated, including that:
“So we’re testing floor with some video games, and we’ll see in the event that they actually reply the gamers’ wants. However we’re nonetheless in analysis mode, I might say.”
Ubisoft introduced its first foray into NFTs in December after launching a beta model of Ubisoft Quartz, geared toward providing avid gamers playable NFTs that may very well be utilized in video games comparable to Tom Clancy’s Ghost Recon Breakpoint.
The transfer was met with robust pushback from some members of the NFT-hating gamer neighborhood, with some accusing the agency of “milking” each cent attainable out of its well-liked sport franchises by introducing NFTs into the combination.
Nicolas Pouard, the vice chairman at Ubisoft’s Strategic Improvements Lab, defended the corporate’s NFT efforts in January, stating: “I feel avid gamers don’t get what a digital secondary market can deliver to them.”
Reflecting on Ubisoft’s NFT rollout, Guillemot says the agency finally didn’t talk the corporate’s strategy to the challenge successfully sufficient.
“We most likely weren’t good at saying we’re researching,” he stated, including that “we should always have stated we had been engaged on it, and when we’ve got one thing that provides you an actual profit, we’ll deliver it to you.”
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The Ubisoft CEO was additionally questioned concerning the environmental impacts of blockchain tech, one thing which is usually highlighted by avid gamers who usually confuse energy-intensive proof-of-work (PoW) chains because the trade commonplace for all initiatives.
Guillemot famous that whereas he’s “very cautious” concerning the environmental impacts of the sector, he’s optimistic that these points will likely be ironed out over time:
“Like so many issues, firstly it’s not so good as it may very well be, however like different new applied sciences they’ll discover the appropriate manner.”
The journalist is a writer and digital nomad. Loves thinking, learning, and writing about all things Web3, particularly its impact on major creative industries.