Nissan Doubles Down on Web3 Innovation

Japanese motor big, Nissan, has made important progress in its foray into the NFT and Web3 house. The corporate filed 4 new Web3-related emblems in the US overlaying its Infiniti, Nismo, and Nissan manufacturers.

The filings reveal Nissan’s plans to create digital garments, vehicles, headgear, buying and selling playing cards, toys, tickets, and an NFT market for buying and selling and minting NFTs.

Nissan has additionally outlined plans for metaverse promoting companies and different “leisure companies,” together with on-line video, pictures, art work, tickets, audio, sounds, music, and buying and selling playing cards, in addition to a web site with details about its proposed NFTs and the way they may work.

Nissan’s Japan unit can also be experimenting with auto sales within the metaverse by way of its digital retailer “Nissan Hype Lab,” which permits clients to go to the digital storefront through a PC or smartphone, create custom-made avatars, and work together with digital gross sales employees.

Prospects may even order and finalize buy contracts by way of this digital gross sales workplace. In response to Nissan’s announcement, the trial will run from March 8 to June 30. For the trial, the corporate will research, seek the advice of, check drive and buy Nissan automobiles whereas within the metaverse, analyzing the potential for new gross sales strategies for vehicles.

Nissan Going All In on Web3

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It’s not the primary time Nissan has experimented with Web3 and sensible contract know-how. In October 2022, the Japanese automotive big filed 5 trademark purposes with the US Patent and Trademark Workplace, revealing plans to enter the NFT, Web3, and Metaverse house.

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The purposes cowl its distinguished automobile fashions resembling SKYLINE, Z, and GTR and had been to introduce choices resembling NFT-backed media, on-line NFT marketplaces, digital wallets, and NFT minting, buying and selling, and storing software program.

The patent additionally launched the concept of downloadable media information for NFT authentication, an internet NFT market for getting and promoting NFTs, and non-downloadable software program for minting, storing, and buying and selling NFTs.

And with this newest patent providing, it’s clear the Japanese motor big goes all in on its Web3 developments.

Nissan GTR Photograph by Jonathan Cooper

Different Automotive Giants Into Web3

It’s price noting different automotive giants, together with Basic Motors, Ford Motor Firm, and MG have additionally made important strikes within the NFT and Web3 house.

Solely final month, GM Motors introduced it was curious about creating downloadable digital media information that comprise collectible art work, textual content, audio, and video, which will probably be authenticated as nonfungible tokens, in response to the corporate’s trademark submitting.

And final fall, the Ford Motor Firm filed 19 trademark purposes, overlaying its main automobile manufacturers resembling Mustang, Bronco, Lincoln, Explorer, and F-150 Lightning, amongst others. The purposes embrace digital vehicles, vehicles, vans, SUVs, and clothes for the corporate’s manufacturers, in addition to a proposed on-line market for NFTs.

Regardless of the continuing crypto winter and bear market, multinational companies are nonetheless pushing ahead with trademark purposes overlaying Web3, crypto, NFTs, and the metaverse.

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