World skincare model Nivea’s first entry into the NFT world proves an enormous success. The NFT, “The Worth of Contact”, launched on December thirteenth. The gathering of 15,000 NFTs offered out in lower than 72 hours, proving that we have to take care of our pores and skin, even within the metaverse.
Moreover, the NFTs had been launched free of charge, enabling everybody to get one in the event that they needed. Affordability is an important facet of the Nivea ethos. They selected to offer a free undertaking as they started their metaverse journey.
The Nivea NFT is free
The digital art work for the Nivea NFT is by Clarissa Baldassarri, an Italian visible artist. Clarissa had non permanent visible impairment early on in her profession as a painter. The expertise impressed her, and he or she rediscovered artwork by way of a course of she refers to as ‘acutely aware contact’.
The wider project is the creation of Publicis OneTouch. They’re a bespoke company mannequin from Publicis Groupe for NIVEA. Kim Piquet, Govt Director Social, PR and Platform Creativity for Publicis OneTouch acknowledged, “We checked out NFTs by way of a distinct angle than that of exclusivity. Our Nivea NFT is efficacious not as a result of it’s uncommon, however as a result of it’s free.”
In the meantime, in addition to costing nothing, followers didn’t even want a crypto pockets to assert their NFT. Nivea needs to deal with accessibility as they enter the metaverse house. Many who collected the Nivea NFT would have been totally new to the house, so it’s glorious to see them selling this.