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Puma registers ENS domain, changes name to Puma.eth on Twitter

Puma is the newest in a rising listing of main manufacturers to purchase a decentralized URL and reveal their nonfungible token, or NFT, by altering their Twitter deal with to Puma.eth. The German sportswear model registered the area title with the Ethereum Title Service, or ENS.

Different main corporations with .ETH domains embody Budweiser, the subsidiary of Anheuser-Busch InBev, which purchased Beer.eth by means of ENS on OpenSea for 30 ETH final 12 months. And when the fast-food chain White Fortress registered whitecastleofficial.eth, ENS’ former director of operations even tweeted about his pleasure.

All .ETH names are NFTs that may be “simply plugged-in to the ever-expanding NFT ecosystem,” as an ENS Medium submit reads. A few of the advantages of an ENS title embody having the ability to obtain any cryptocurrency, token or blockchain-based asset, along with having the ability to level to a decentralized web site and to retailer profile data like an avatar, e-mail handle or Twitter deal with.

Puma’s ENS title is considered one of a number of NFT-related strikes that the corporate has made not too long ago. In accordance with the Puma.eth OpenSea web page, Puma has invested in numerous feline impressed NFT collections together with Cool Cats NFT, Lazy Lions, Gutter Cat Gang and CatBlox.

On the time of publication, Puma ranked within the thirteenth spot of the .eth Leaderboard, which lists probably the most adopted Twitter accounts with .ETH names. In first place is parishilton.eth, secured by celeb Paris Hilton and shaq.eth, owned by former NBA participant Shaquille O’Neal, in second.

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Puma is among the largest international sportswear manufacturers alongside Nike and Adidas, which have made their very own entrances into the Web3 area with an enormous splash. Nike acquired the digital sneakers and collectibles model RTFKT, whereas Adidas Unique’s launched an NFT collaboration with Bored Ape Yacht Membership, PUNKS Comedian and gmoney.

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The Ethereum Title Service has a complete of 724,096 ENS names created on the time of writing, in response to Dune Analytics, with the best variety of month-to-month registrations occurring inside the previous few months. ENS’ competitor, Unstoppable Domains, has over 2 million domains registered, in response to the corporate web site, and it not too long ago launched its personal single-sign-on service for Ethereum and Polygon referred to as Login. As an increasing number of DApps, wallets, exchanges and marketplaces help NFT usernames, Net 3 customers are more and more adopting decentralized URLs for digital identities.  

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