Reese Witherspoon’s media firm, Good day Sunshine, has simply introduced a storytelling partnership with the NFT undertaking World of Girls (WoW). Because of this, this distinctive collaboration will function an academic and leisure platform for Witherspoon and WoW.
As a part of the partnership, the media firm will create a World of Women character universe and content material. These embody function movies, in addition to scripted and unscripted TV collection. The principle objective is to coach ladies concerning the NFT area.
Witherspoon is an outspoken supporter of the women-led NFT undertaking. Subsequently, it was solely a matter of time earlier than this partnership grew to become actuality. Moreover, WoW and Reese Witherspoon’s Good day Sunshine share comparable values, notably their dedication to selling feminine artists and authors.
When speaking about this partnership, Witherspoon stated: “Whereas the crypto and NFT area is basically dominated by males; there are inspiring leaders like World of Girls creating unbelievable communities for girls throughout this large shift for media and expertise.”
She continued, “We’re proud to accomplice with WoW to broaden their universe of characters and to develop revolutionary scripted and unscripted content material. We look ahead to participating with the outstanding WoW group at each step of this partnership; creating alternatives for WoW holders to work collaboratively with Good day Sunshine on remodeling the WoW artwork into highly effective tales.”
Final month, Reese Witherspoon continued to point out her help by buying one other World Of Lady NFT. Because of superstar help, the undertaking generated $120 million in buying and selling and reached a flooring worth of 9.5 ETH.