Universal Music Group x Genies NFT Avatars for Bieber, Rihanna & more!
Excellent news, music followers! Common Music Group (UMG) is utilizing its iconic line-up of artists to launch NFT avatars and wearables. Along with Genies, a number one avatar know-how firm, the world chief in music-based leisure is bringing recording artists to the Metaverse.
Image this, digital identities for a number of the world’s most influential and profitable recording artists! We’re speaking concerning the likes of Justin Bieber (Def Jam), J Balvin (Republic), Rihanna (RocNation), Shawn Mendes (Island) and Migos (High quality Management/Motown)!
Net 3.0 is coming and the UMG is gearing up for the shifting age of the Web!
Common Music Group’s NFT Avatars and Wearables Mission
By way of the NFT Avatars and wearables, artists can have interaction with followers in expressive and genuine methods. As well as, they will launch unique avatar wearables for his or her followers to gather. Similar to how style empires work, followers may also use them as OOTD for their very own avatars within the Metaverse.
Celine Joshua, UMG’s Govt VP for Business Innovation and Artist Technique, made it clear that they plan to steer and unlock what is feasible with Net 3.0 and digital economies. So the Genies partnership is supposed to create a really perfect framework and toolkit to empower the artists.
“We’re not bringing tradition to NFTs and crypto. Genies and UMG collectively are bringing the ability of NFTs and crypto to tradition,” mentioned Akash Nigam, CEO of Genies. “This subsequent period of the Web is about empowering folks with extra possession and capabilities. UMG’s roster of expertise represents a number of the world’s most entrepreneurial pioneers, and by equipping these iconic artists with their very own Genie avatars, we’re excited to assist them understand much more potential in Net 3.0.”
Extra Concerning the Companions
Common Music Group boasts a broad array of varied companies. It’s engaged in recorded music, music publishing, merchandising and audiovisual content material. It additionally has probably the most complete catalog of recordings and songs throughout each musical style. Moreover, it distributes probably the most critically acclaimed and commercially profitable music globally. So this NFT undertaking will probably be a gamechanger for the music scene!
In the meantime, Genies is the world’s largest avatar know-how firm. Principally, it supplies customers and celebrities with the instruments to create high-quality avatars. Therefore, enabling anybody to personal their digital id and specific themselves throughout metaverses.
Jake Becker, Head of Expertise Relations at Genies, shared that this partnership with UMG is proof that their profitable monitor file of working with artists is paying off. He added, “It’s laborious to think about a extra spectacular group of cultural tastemakers and we are able to’t wait to assist them understand their full potential in Web3. Truthfully, we are able to’t wait as properly!
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