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Universal Music x Curio Partnership Will Bring NFT Fan Tokens To Celebs

The main music label and leisure group Common Music Group has simply introduced its partnership with Curio. Shifting ahead, Curio will probably be UMG’s world distributor of formally licensed NFT tasks.

universal music
The leisure big cements its future via NFTs
Credit score: The Music Community

Common Music Group is the primary main music firm to companion up with Curio. Because of this partnership, UMG will be capable of kind unique collaborations and create and launch NFT tasks. As well as, this partnership gives higher scalability and adaptability to difficulty genuine fan-oriented collectibles. What’s extra, UMG will be capable of leverage Curio’s groundbreaking expertise to curate unique fan experiences within the NFT area.

Michael Nash, Common Music Group’s Government Vice President, Digital Technique, commented on the partnership: “With Curio, our labels may have a safe and devoted platform to host these premium tasks. It’ll present new alternatives for collectors and followers from world wide to accumulate distinctive items; impressed by their favorite artists and labels.”

Curio has already labored with among the largest names in leisure. In truth, it differentiates itself from its opponents by specializing in the leisure sector and serving followers via digital collectibles. Common Music Group and Curio are already engaged on the primary batch of tasks collectively. In truth, they are going to be dropping the primary NFT undertaking in March, which is able to function Capitol Music Group artist Calum Scott.

This isn’t Common Music’s first metaverse undertaking. In December 2021, UMG introduced that it is going to be working with Genies to launch NFT avatars of its artists and wearables. All in all, by investing in Web3, Common Music continues to cement its place as one of many world’s main leisure firms.


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